Fray Designs is a clothing brand that was officially founded in 2020. Working with two friends, my role focuses on designing motives, social media content, creating motion graphics as well as photo shoots. The concept of the brand is influenced by skate and surf styles, making diverse and intriguing designs. The goal is to be as sustainable as possible, using only organic cotton and GOATS certified textiles, while offering
aesthetic designs that find their inspiration in natural shapes, patterns, and animals.